A good self-tan typically lasts about 5–7 days, depending on your skin, your routine, and how well you care for it. The good news? A few simple habits can help your glow fade evenly and last longer.
What Makes a Self-Tan Fade?
Self-tan sits in the outermost layers of your skin, so it gradually fades as skin cells naturally shed. Frequent hot showers, swimming, sweating, shaving, exfoliating, and dry skin can speed up that process.
Start with Smooth, Clean Skin
Before applying self-tan, gently exfoliate 24 hours ahead of time and pay extra attention to elbows, knees, ankles, and any rough patches. An Exfoliating Mitt helps create an even surface so your colour fades more consistently.
Apply an Even Layer
Use a tanning mitt to apply your Beach Glow Express Tanning Mousse in sections. Even coverage at the start means fewer patches as your tan wears off. Let the product develop according to its instructions before rinsing.
Keep Showers Short and Warm
Long, hot showers can dry out your skin and make your tan disappear faster. Choose warm water, keep showers efficient, and pat your skin dry instead of rubbing.
Moisturize Every Day
Daily moisturizing is one of the easiest ways to help your tan last. Apply a gentle, nourishing moisturizer after showering, once your skin is dry. Avoid products with strong exfoliating ingredients when you want to preserve your colour.
Be Gentle with Shaving and Exfoliation
Shaving and exfoliating remove surface skin cells, so both can fade your tan. When shaving, use a fresh razor and light pressure. Save deeper exfoliation for when you are ready to remove the last of your tan and start fresh.
Top Up Your Glow
When your colour starts to fade, choose the top-up option that suits your routine. For a lightweight facial refresh, try Beach Glow Face Tan Water. For gradual all-over colour and daily moisture, use Stay Golden Tan Extending Gradual Tanning Lotion. Apply a light, even layer and blend carefully around hands, feet, knees, and elbows for a natural result.
Shop Your Glow Routine
Find your next glow essential in our Self Tanners collection, including application tools and products to help you prep and maintain an even finish.
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